Scope and Contents SUMMARY: Mixture of voiceover and candidate speaking Spanish. Candidate shown meeting with workers and business owners. Economic platform outlined. Discusses the creation of jobs SUBJECTS: plan COMMUNICATION TYPE: Positive Image NOTES: Computer Download. New York City GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Voiceover discuses the history of the candidate attended public schools and worked hard to attend university. Candidate loves his home and works hard to make it better. SUBJECTS: biography; plan COMMUNICATION TYPE: Positive Image NOTES: Computer Download. New York City GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Voiceover discusses candidate's record with education and violence in school. School violence has decreased and education has improved. Various images of candidate in schools and throughout the city shown. SUBJECTS: crime; plan COMMUNICATION TYPE: Positive Image NOTES: Computer Download. New York City GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Voiceover says that while opponent is playing politics candidate is working for people. Candidate is endorsed by newspapers. SUBJECTS: endorsement; trust COMMUNICATION TYPE: Negative Image NOTES: Computer Download. New York City GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Spot gives candidate plan to create new jobs. SUBJECTS: plan; jobs COMMUNICATION TYPE: Positive Issue NOTES: Computer Download. New York City GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Voiceover says that candidate never forgot his roots and always put new yorker's first. SUBJECTS: record; values COMMUNICATION TYPE: Positive Image NOTES: Computer Download. New York City Computer Download. New York City GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Voiceover says that by holding principles and teachers accountable for results finally we are making progress for our kids. SUBJECTS: record; education COMMUNICATION TYPE: Positive Image NOTES: Computer Download. New York City GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Candidate is endorsed by four different newspapers. SUBJECTS: endorsement; record COMMUNICATION TYPE: Positive Image NOTES: Computer Download. New York City GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Images of new York. Candidate discussed his plans to keep new York as the leader of the 21st century. Better economy, schools, etc SUBJECTS: plan COMMUNICATION TYPE: Positive Image NOTES: Computer Download. New York City GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Spot features candidate talking about his record and his plan to make city more affordable. SUBJECTS: record; plan CREATOR: Squier, Knapp, Ochs and Dunn COMMUNICATION TYPE: Positive Image NOTES: Computer download - 2010 Pollie Awards winner - NYC GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 01:00:00