Scope and Contents Voice-over discusses the Senator's committment to creating new jobs and prosperity. Reminds voters of Senator's contacts with the higher levels of government.; Notes:

Scope and Contents Ad shows Senator talking with Secretary of Defense Robert McNamara, while voice-over discusses the Senator's plan to bring more defense contracts to California which means more jobs.; Notes:

Scope and Contents Shot of Senator and Secretary of State Dean Rusk working together, voice-over states that they are working together on LBJ's plan for World Peace. Plan will benefit citizens of California.; Notes:

Scope and Contents Shot of Senator and Secretary of Agriculture Orville Freeman discussing Agriculture policy. Voice-over states that the Senator is trying to protect California farmers from restrictive tariffs and frieght rates.; Notes:

Scope and Contents Shot of Senator and Secretary of Labor Willard Wirtz together on Labor policy. Voice-over reminds voters that the Senator is working to raise the minimum wage and increase jobs in California.; Notes:

Scope and Contents Shots of the Senator with top government leaders talking, visiting military bases. Shows connections between the Senator and top government leaders working together for world peace.; Notes:

Scope and Contents Shots of Senator and Secretary of Interior, Stewart Udall, talking together. Voice-over reminds voters of the Senator's water plan for California.; Notes:

Scope and Contents Shots of Senator and Secretary of HEW Callabreeza working together on projects. Voice-over reminds the voters of the Senator's committment to federal aid to California schools.; Notes:

Scope and Contents Voice-over and candidate discuss his philosophy on the need of a strong National defense to ensure world peace.; Notes:

Scope and Contents Candidate reminds voters that he is a native Californian and knows what Californians need in the U.S. Senate.; Notes: