Scope and Contents Bio type spot which transitions form old b&w photos of early years to color video of present nuclear family. Candidate talking head calls for a return to basics.; Notes:

Scope and Contents Comparative attack using photos, newspaper graphics & graphic text. Newspaper endorsement favors candidate who is shown in photo smiling with people. Same paper attacks opponent, who is shown in photo alone.; Notes:

Scope and Contents Attack on opponent using opponent photo, graphic text, newspaper graphics and ominous sound effects on negative points. Spot accuses opponent of several potential scandalous business dealings.; Notes:

Scope and Contents Graphic under opponent photo changes numbers to show how many times opponent voted to raise taxes. Also uses newspaper graphics to accuse opponent of not paying taxes on money she made. Red Wrong graphic stamped over opponent name at end.; Notes:

Scope and Contents Comparison ad with graphics that show candidate in moving video under graphic of positive economic position. Opponent photo is then matched with graphic which says she doesn't support positive positions.; Notes:

Scope and Contents Candidate video, opponent photo and graphic text used to attack opponent as a raiser of taxes.; Notes:

Scope and Contents Comparative ad in which positive candidate video and graphics on economic positions is contrasted with opponent photo and graphics showing opposition to these positions.; Notes:

Scope and Contents Testimonial from Chicago Bears head coach Mike Ditka.; Notes:

Scope and Contents Comparative ad in which positive candidate video and graphics on economic positions ad contrasted with negative graphics and candidate photo which oppose these positions.; Notes:

Scope and Contents Comparative ad in which positive candidate video and graphics on economic positions are contrasted with opponent photo and negative graphics opposing these postions.; Notes: