Peace - Nixon, Richard Milhouse, [Republican], 1960
Item — BurtonHall Cold Storage: 1, PCC - Film Reel - 16mm: 249
Identifier: P-8-129
Scope and Contents Nixon emphasizes the necessity for firm diplomacy when dealing with the Communist and Soviet leaders. He believes that to maintain peace, America cannot be weak economically or militarily.
Agency or Creating Entity: The ad was sponsored by the Independent Television Committee and produced by Campaign Associates for ABC, CBS, and NBC.
Campaign Associates was formed by Nixon as an ad hoc group rather than hire an advertising agency. It was not a federal agency, but rather a group that Nixon created to have direct control over his advertising. This allowed him more influence and flexibility in his campaign's messaging, strategy, and media presence.
Agency or Creating Entity: The ad was sponsored by the Independent Television Committee and produced by Campaign Associates for ABC, CBS, and NBC.
Campaign Associates was formed by Nixon as an ad hoc group rather than hire an advertising agency. It was not a federal agency, but rather a group that Nixon created to have direct control over his advertising. This allowed him more influence and flexibility in his campaign's messaging, strategy, and media presence.
Dates
- 1960
Conditions Governing Use
While the University owns the materials in its collection, it does not own copyright to any of the materials. It is the responsibility of the user to acquire any necessary copyright authorizations for use of the materials such as may be required.
Extent
From the Series: 14,137 Items (14,137 items (This series includes United States Office of President Campaign Ads from 1912-2016): Each item within this collection falls under the following categories: 16mm film reels, VHS videotape, 3/4" U-Matic videotape, 1" and 2" tap, Beta SP, Betamax, Mini DV, DVD, and born-digital video formats.)
Biographical / Historical
The Political Communication Collection, located in the Carl Albert Center Congressional Research and Studies Center Archives, contains political television and radio commercials from the beginning of the 20th century through the present day.
Transcript – Full
Mr. Nixon, what is the truth? Can we continue to have peace while Khrushchev is trying to stir up the whole world against us? Well, the truth is that we must continue to have peace, and we can if we continue to show firmness and strength to the communist world. Khrushchev is a cold, hard, ruthless man. He feeds upon weakness and doubt, and we must never make the mistake of letting him think we are weak. We must show him we are strong, economically and militarily, that we will not be coerced, that we will not tolerate being pushed around. We must continue to deal with communism and the Soviet leaders, not belligerently, but firmly, and always with vigilance. Vote for Nixon and Lodge November 8. They understand what peace demands. For more information, visit www.fema.gov
Repository Details
Part of the Carl Albert Center Congressional and Political Collections Repository