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Four Qualities - Nixon, Richard Milhouse, [Republican], 1960

 Item — BurtonHall Cold Storage: 1, PCC - Film Reel - 16mm: 267
Identifier: P-9-147
Scope and Contents Excerpt of Eisenhower's speech supporting Nixon. Lists four qualities for candidates: character, ability, responsibility, and experience. Agency or Creating Entity: Other

Dates

  • 1960

Conditions Governing Use

While the University owns the materials in its collection, it does not own copyright to any of the materials. It is the responsibility of the user to acquire any necessary copyright authorizations for use of the materials such as may be required.

Extent

From the Series: 14,137 Items (14,137 items (This series includes United States Office of President Campaign Ads from 1912-2016): Each item within this collection falls under the following categories: 16mm film reels, VHS videotape, 3/4" U-Matic videotape, 1" and 2" tap, Beta SP, Betamax, Mini DV, DVD, and born-digital video formats.)

Biographical / Historical

The Political Communication Collection, located in the Carl Albert Center Congressional Research and Studies Center Archives, contains political television and radio commercials from the beginning of the 20th century through the present day.

Transcript – Full

While Senator Kennedy relies on political speech making to win the White House, President Eisenhower thinks other qualities are more important in a presidential candidate. There are four key qualities by which I believe America would like to measure the candidates in this election. They are character, ability, responsibility, experience. From eight years of intimate association, I know Richard Nixon has these qualities, and I know he will use these qualities wisely and decisively, and so will Cabot Lodge. This is why I trust and I believe that the American people will elect this splendid team on November 8th. Along with the President, all America is going for Nixon and Lodge. Vote for them on November 8th. They understand what peace demands.

Repository Details

Part of the Carl Albert Center Congressional and Political Collections Repository

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