Scope and Contents SUMMARY: Man on the street says opponent only complains, not specific, is negative, candidate is positive, has vision for future. SUBJECTS: negative campaigning CREATOR: Deno Seder Productions ROLE: Opponent COMMUNICATION TYPE: Negative Image FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Image of candidate running, voiceover says candidate is Vietnam veteran, served in legislature, has worked hard as mayor, determined to keep city moving. SUBJECTS: community; record; public service CREATOR: Deno Seder Productions ROLE: Featured COMMUNICATION TYPE: Positive Image FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Candidate outdoors with family, says pride in anchorage, people care about each other, is what makes city great, wants to continue as mayor because cares about people. SUBJECTS: family; public service; community CREATOR: Deno Seder Productions ROLE: Candidate COMMUNICATION TYPE: Positive Image FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: This bio ad shows Schenk with her family, in her office and walking on the beach. CREATOR: Ken Rietz and Company FORMAT: 2" videotape GENDER (legacy): Female City and County Offices and Issue Campaigns NATION: United States of America

Scope and Contents SUMMARY: List of endorsements for Schenk who is running for county supervisor. CREATOR: Ken Rietz and Company FORMAT: 2" videotape GENDER (legacy): Female City and County Offices and Issue Campaigns NATION: United States of America

Scope and Contents SUMMARY: This is an animated spot showing a rabbit jumping in different holes depicting Schenk's opponent, Susan Golding, as she jumps from job to job. CREATOR: Ken Rietz and Company FORMAT: 2" videotape GENDER (legacy): Female City and County Offices and Issue Campaigns NATION: United States of America

Scope and Contents SUMMARY: Various people offer endorsements for Schenk in her race for county supervisor. CREATOR: Ken Rietz and Company FORMAT: 2" videotape GENDER (legacy): Female City and County Offices and Issue Campaigns NATION: United States of America

Scope and Contents SUMMARY: Female voiceover black and white stills of candidate as youth and growing up, working. Cut to color stills of candidate campaigning and reading. Cut to candidate -text slate. Spot focuses on family situation, jobs growing up, personal qualities. SUBJECTS: biography; values CREATOR: Ken Rietz and Company COMMUNICATION TYPE: Positive Image FORMAT: 1" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: This ad shows a chart with the positives listed for Carlson and negatives for his opponent, Hedgcock. CREATOR: Den Rietz and Company FORMAT: 2" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America

Scope and Contents SUMMARY: Carlson talks his vision for San Diego with affordable housing good schools, controlled growth and clean neighborhoods. SUBJECTS: housing; schools; growth CREATOR: Ken Rietz and Company FORMAT: 2" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America