Scope and Contents SUMMARY: Voiceover says opponent making campaign promises about taxes and spending, candidate is the only one with real experience, cut budget for fair 25%. SUBJECTS: taxes; budget; promises CREATOR: New Sounds, Inc. ROLE: Opponent COMMUNICATION TYPE: Negative Issue FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Voiceover says opponent experience is not real, 90% of audits came up with nothing, has been recommended his office be shut down. SUBJECTS: budget; public service; truth CREATOR: New Sounds, Inc. ROLE: Opponent COMMUNICATION TYPE: Negative Issue FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Endorsement by governor, talks about candidate values and strength will make him a good mayor. SUBJECTS: endorsement; values; strength CREATOR: New Sounds, Inc. ROLE: Candidate COMMUNICATION TYPE: Positive Image FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Ad shows candidate's children talking about candidate, he's fair, a good listener, always keeps his promises. SUBJECTS: values; family; promises CREATOR: New Sounds, Inc. ROLE: Candidate COMMUNICATION TYPE: Positive Image FORMAT: 3/4" videotape NOTES: 10:00 AM GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Announcer voiceover, worker in factory captioned text; voiceover says city needs mayor who will keep people working; cut to candidate in camera still dressed in shirt and tie seated in office; speaks to someone off camera, says mayor's job is to ensure jobs SUBJECTS: jobs CREATOR: Campaign Group, Inc. COMMUNICATION TYPE: Positive Issue FORMAT: 3/4" videotape NOTES: Mayor Louisville GENDER (legacy): Male City and County Offices -Mayor NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Still of candidate at left white on red/orange at right, announcer voiceover says bottom line is delivering city services; cut to candidate in 3/4 shot outdoors with small group saying delivering services is not partisan; speaks of sound police force SUBJECTS: utilities CREATOR: Campaign Group, Inc. COMMUNICATION TYPE: Positive Issue FORMAT: 3/4" videotape NOTES: Mayor Louisville GENDER (legacy): Male City and County Offices -Mayor NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Candidate voiceover footage of candidate shaking hands, talking with people, many cuts, says he loves people, speaks highly of the people of the city and says, in camera still , speaking to someone off camera, that the future looks great, still, logo, over announcer tag SUBJECTS: community CREATOR: Campaign Group, Inc. COMMUNICATION TYPE: Positive Image FORMAT: 3/4" videotape NOTES: Mayor Louisville GENDER (legacy): Male City and County Offices -Mayor NATION: United States of...

Scope and Contents SUMMARY: White on black text announcer voiceover says candidate means jobs; fade to candidate in camera still says its mayor's responsibility to create jobs; cut to announcer co candidate shaking hands with worker; describes job plan of candidate SUBJECTS: jobs CREATOR: Campaign Group, Inc. COMMUNICATION TYPE: Positive Issue FORMAT: 3/4" videotape NOTES: Mayor Louisville GENDER (legacy): Male City and County Offices -Mayor NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Announcer voiceover white on red/brown text, says candidate's goal is to make sure Louisville works; fade to candidate in close shot seated in office, says number one responsibility is still picking up garbage, ensuring clean streets, and emergency services SUBJECTS: utilities CREATOR: Campaign Group, Inc. COMMUNICATION TYPE: Positive Issue FORMAT: 3/4" videotape NOTES: Mayor Louisville GENDER (legacy): Male City and County Offices -Mayor NATION: United States of America LENGTH:...

Scope and Contents SUMMARY: Cut still of candidate text over announcer voiceover says candidate will always know our tax dollars run city; voiceover continues over footage of candidate speaking; talk about performance as alderman; cut to white on blue text appearing line by line; city will deliver services SUBJECTS: utilities CREATOR: Campaign Group, Inc. COMMUNICATION TYPE: Positive Issue FORMAT: 3/4" videotape NOTES: Mayor Louisville GENDER (legacy): Male City and County Offices -Mayor NATION: United States of...