Scope and Contents SUMMARY: Voiceover discussing how the candidate helped rebuild neighborhoods, balanced the city budget, and resolved differences between the unions and the city. SUBJECTS: budget; community; unions CREATOR: Axelrod and Associates ROLE: Featured COMMUNICATION TYPE: Positive Image FORMAT: 3/4" videotape NOTES: Chicago Mayor GENDER (legacy): Male City and County Offices -Mayor NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Negative ad using newspaper headlines illustrating the controversial stances and programs that were instituted by the opponent SUBJECTS: record; negative campaigning CREATOR: Axelrod and Associates ROLE: Opponent COMMUNICATION TYPE: Negative Issue FORMAT: 3/4" videotape NOTES: Chicago Mayor GENDER (legacy): Male City and County Offices -Mayor NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Candidate detailing his hopes and dreams for the future of Chicago. He ways that a lot has been accomplished but a lot remains to be done. SUBJECTS: public service CREATOR: Axelrod and Associates ROLE: Candidate COMMUNICATION TYPE: Positive Image FORMAT: 3/4" videotape NOTES: Chicago Mayor GENDER (legacy): Male City and County Offices -Mayor NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Candidate thanking people for voting and getting rid of politicians that want to stay in the past SUBJECTS: voting CREATOR: Axelrod and Associates ROLE: Candidate COMMUNICATION TYPE: Positive Image FORMAT: 3/4" videotape NOTES: Chicago Mayor GENDER (legacy): Male City and County Offices -Mayor NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Candidate urging citizens to cool the rhetoric regardless of the outcome of the election. The city must be whole for the changes needed to make Chicago's future great. SUBJECTS: negative campaigning CREATOR: Axelrod and Associates ROLE: Candidate FORMAT: 3/4" videotape NOTES: Chicago Mayor GENDER (legacy): Male City and County Offices -Mayor NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Voiceover detailing misdeeds of opponent while in office SUBJECTS: negative campaigning; record CREATOR: Axelrod and Associates ROLE: Opponent COMMUNICATION TYPE: Negative Image FORMAT: 3/4" videotape NOTES: Chicago Mayor GENDER (legacy): Male City and County Offices -Mayor NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Voiceover details how the candidate has balanced bud, brought a tougher ethics law to the city and installed more police on the street. SUBJECTS: budget; ethics CREATOR: Axelrod and Associates ROLE: Featured COMMUNICATION TYPE: Positive Issue FORMAT: 3/4" videotape NOTES: Chicago Mayor same slate # as #40061 GENDER (legacy): Male City and County Offices -Mayor NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Voiceover comparing three candidate for mayor. Negative for opponent's SUBJECTS: ethics; negative campaigning CREATOR: Axelrod and Associates ROLE: Opponent COMMUNICATION TYPE: Negative Image FORMAT: 3/4" videotape NOTES: Chicago Mayor GENDER (legacy): Male City and County Offices -Mayor NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Candidate attacks the record of opponent on several issues, reminding voters to forget the image and check the record. SUBJECTS: record; negative campaigning CREATOR: Axelrod and Associates ROLE: Opponent COMMUNICATION TYPE: Negative Image FORMAT: 3/4" videotape NOTES: Chicago Mayor GENDER (legacy): Male City and County Offices -Mayor NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Voiceover opponent gets deals with politicians and contractors and discriminates against women and minorities SUBJECTS: ethics; negative campaigning; racism CREATOR: Axelrod and Associates ROLE: Opponent COMMUNICATION TYPE: Negative Image FORMAT: 3/4" videotape NOTES: Chicago Mayor GENDER (legacy): Male City and County Offices -Mayor NATION: United States of America LENGTH: 00:00:30