Scope and Contents SUMMARY: Voiceover candidate was elected in several different offices, has integrity and experience, black and white stills of candidate SUBJECTS: negative campaigning; record; values FORMAT (analog): 3/4" videotape CREATOR: J.D. Mathis and Co. COMMUNICATION TYPE: Positive Image

ROLE: Candidate GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Announcer voiceover- comparing candidate and opponent on crime, convictions, law enforcement record. SUBJECTS: crime; record FORMAT (analog): 2" videotape CREATOR: Reid and Mount Advertising, Inc. COMMUNICATION TYPE: Positive Image

GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Candidate voiceover scenes of chemical dumping and pollution; candidate near lake about stopping the dumping of hazardous waste. SUBJECTS: environment; hazardous waste; pollution FORMAT (analog): 2" videotape CREATOR: Reid and Mount Advertising, Inc. COMMUNICATION TYPE: Positive Issue

GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Candidate outdoors at lake, talking about closing landfills. SUBJECTS: environment; pollution; hazardous waste FORMAT (analog): 2" videotape COMMUNICATION TYPE: Positive Issue

GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Working man, loading his truck and endorsing candidate because the leaders of all major law enforcement offices support him. SUBJECTS: endorsement FORMAT (analog): 2" videotape CREATOR: Reid and Mount Advertising, Inc. COMMUNICATION TYPE: Positive Image

GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Man at desk, endorsing candidate because he has moral and political values; attacks opponent because he received support from Jane Fonda's radical organization. SUBJECTS: endorsement; values FORMAT (analog): 2" videotape CREATOR: Reid and Mount Advertising, Inc. COMMUNICATION TYPE: Positive Image

GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Begins with voice over, then cuts to president of local victims' rights group pushing a grocery cart in a parking lot. She talks about victims rights and the candidates' efforts for legislation; cuts to still of candidate. SUBJECTS: crime FORMAT (analog): 2" videotape CREATOR: Reid and Mount Advertising, Inc. COMMUNICATION TYPE: Positive Issue

GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Ad negatively comparing opponent's background, experience and education with that of education. SUBJECTS: experience; law; crime FORMAT (analog): 3/4" videotape



GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Ad portraying candidate as being tough on crime and criminals. Stresses that opponent is much more liberal in dealing with crime. SUBJECTS: victims of crime; accessible leadership FORMAT (analog): 3/4" videotape



GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Ad negatively portraying opponent as too liberal to be tough on crime stress that he wastes government money, pads pockets with legislative pay increases. SUBJECTS: voting FORMAT (analog): 3/4" videotape



GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00