Scope and Contents SUMMARY: Two men acting like sports announcers, comment on race for Attorney General . Says opponent has been thrown out of game for making false statements about candidate Footage of candidate Review candidate's positions, endorse. Tag SUBJECTS: crime; endorsement; record FORMAT (analog): 3/4" videotape COMMUNICATION TYPE: Positive Image

GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Announcer. voiceover shot of toxic waste dump, then footage of candidate in legislature, then still of opponent Paul Pfeifer; newspaper clippings compare candidate 's on stands on toxic waste; candidate in MS at dump speaks to camera against opponent; logo, announcer. tag SUBJECTS: environment; waste FORMAT (analog): 3/4" videotape COMMUNICATION TYPE: Positive Issue

GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Voiceover police arresting man, Candidate by police car, assault rifle on table, Candidate in Sen, newspaper clip. voiceover talks about candidate's support of law enforcement, efforts to ban assault rifles, support of death penalty. Endorsement. Logo SUBJECTS: crime; death penalty FORMAT (analog): 3/4" videotape COMMUNICATION TYPE: Positive Issue

GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Voiceover footage of Candidate separated into three parts with logo. voiceover says Candidate authored missing children law, supported law for drug education, worked for mandate. Sentencing, helped crime victims. Tag SUBJECTS: record; youth FORMAT (analog): 3/4" videotape COMMUNICATION TYPE: Positive Image

GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Testimony of male citizen whose son disappeared and found two weeks later murdered. Male voiceover color pic of son, back to male. Candidate talks to camera. Candidate sits at table with kids. Candidate Tag SUBJECTS: youth; missing children FORMAT (analog): 3/4" videotape CREATOR: Axelrod and Associates COMMUNICATION TYPE: Positive Issue

GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Announcer. voiceover black and white of opponent Jim O'Neil, criticizes opponent for deal involving Peter Gilbert; more stills, text over; voiceover says candidate fought for justice, called for special prosecutor; color still of candidate ; logo, tag. SUBJECTS: corruption; character FORMAT (analog): 3/4" videotape COMMUNICATION TYPE: Negative Image

GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Candidate in MS outside prison speaks to camera, says incumbent routinely makes deals with drug dealers; cut to text over, then to candidate on city street, says to camera it's time we played for keeps; white on black text says no more deals. SUBJECTS: drugs; plea bargaining FORMAT (analog): 3/4" videotape COMMUNICATION TYPE: Negative Image

GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Candidate in CS speaks to camera, says he has a message for drug users and pushers: Not here, not in WI, and not as long as I'm attorney general; logo. SUBJECTS: drugs FORMAT (analog): 1" videotape CREATOR: Hoot Creative



GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:10:00

Scope and Contents SUMMARY: Candidate in CS speaks to camera, intros self, says his message to con artists is: Not here...; logo. SUBJECTS: crime FORMAT (analog): 1" videotape CREATOR: Hoot Creative



GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:10:00

Scope and Contents SUMMARY: Candidate in CS speaking to camera alternated by announcer. voiceover white on black text; message is that candidate will not tolerate drug activity or con artists; logo, announcer. tag. SUBJECTS: drugs; crime FORMAT (analog): 1" videotape CREATOR: Hoot Creative



GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00