Scope and Contents SUMMARY: Voiceover intros GOV Thompson who is shown at desk beside candidate He endorses candidate, text. voiceover names endorsements, Candidate promises to keep WI clean. Gov endorses again, logo. Tag SUBJECTS: endorsement FORMAT (analog): 1" videotape CREATOR: Hoot Creative



GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Voiceover opponent in tv-screen window. Newspaper clippings and text. voiceover says opponent was ineffective in fighting drugs when DA, and had many failures in cases. Candidate receives plaque f/ officer. Logo, Tag SUBJECTS: record FORMAT (analog): 1" videotape CREATOR: Hoot Creative



GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Voiceover tag. Mother of missing child, talks about pain and how candidate worked hard to solve case. Text slate, candidate name. candidate voiceover candidate walking out of building with worker. Candidate Tag SUBJECTS: crime; youth FORMAT (analog): 3/4" videotape

ROLE: Candidate GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:00:00

Scope and Contents SUMMARY: Voiceover text slate, Candidate name. Various shots of building, desk where he worked, spiral staircase, classroom. candidate works in courtroom. More shots of candidate Tag, focus on accomplishments SUBJECTS: record; public service FORMAT (analog): 3/4" videotape CREATOR: The Somerfield Film Group, Inc.

ROLE: Featured GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Spot attacks opponent, Jim Shannon, because he plays politics while candidate practices law. Open with text slate- candidate name. Cut to talking head of candidate Cut to candidate tag. SUBJECTS: law FORMAT (analog): 3/4" videotape

ROLE: Opponent GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:00:10

Scope and Contents SUMMARY: Talking head of candidate (chest shot). He fights against crime and for justice. Cut to male voiceover and candidate tag. SUBJECTS: crime FORMAT (analog): 3/4" videotape CREATOR: Goldman and Associates

ROLE: Candidate GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Spot compares Candidate and opponent on their records. voiceover text slate. Shot of scales. voiceover talks about records, something is put in each scale dish. candidate's side weighs more. Candidate Tag SUBJECTS: record FORMAT (analog): 3/4" videotape CREATOR: Goldman and Associates

ROLE: Featured GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Talking head of candidate - full shot as he walks toward camera, outside of bldg. He stops at chest shot. He talks about his experience and difference between himself and opponent, Jim Shannon. Cut to his voiceover and candidate tag. SUBJECTS: values; record FORMAT (analog): 3/4" videotape CREATOR: Goldman and Associates

ROLE: Candidate GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Candidate practices law instead of politics. SUBJECTS: law FORMAT (analog): Betacam SP videotape CREATOR: Goldman and Associates COMMUNICATION TYPE: Positive Image

GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: FORMAT (analog): Betacam SP videotape CREATOR: Goldman and Associates COMMUNICATION TYPE: Negative

GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00