Scope and Contents SUMMARY: Man sits on sofa, brief case on table. Holds papers claims opponent illegally refunded money to a race track owner and set up a car inspection system that cost millions, also double billed travel vouches, video of candidate, logo. SUBJECTS: gambling FORMAT (analog): 3/4" videotape CREATOR: Stephan Advertising Agency



GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Opens with shot of balloons; quick edits of montage of footage of candidate, various settings with people; music, jingle over. Last shot pulled back in window, logo over and to right. SUBJECTS: leadership; character FORMAT (analog): 3/4" videotape CREATOR: Stephan Advertising Agency



GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Woman's voiceover candidate's text says candidate cares about kids, woman in CS and voiceover candidate still with group of teens. Talks about candidate founding SADD, woman with teen son who also speaks on behalf of candidate logo. SUBJECTS: crime; children FORMAT (analog): 3/4" videotape CREATOR: Stephan Advertising Agency



GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: voiceover printed documents with excerpts, news articles, Q? message is that candidate has been absolved of charges of wrong doing and that opponent is running a neg campaign because he has no record to run on. candidate, logo, tag. SUBJECTS: negative campaigning FORMAT (analog): 3/4" videotape CREATOR: Stephan Advertising Agency



GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Candidate 's voiceover text intro, then candidate seated at desk; candidate talks about importance of honoring victims' rights; cutaway footage of candidate speaking at podium, text captioned in blocks, back to candidate at desk; logo, jingle. SUBJECTS: crime FORMAT (analog): 3/4" videotape CREATOR: Stephan Advertising Agency



GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Candidate's voiceover text intro, candidate in FS in office. Talks about measures he ahs taken to help eliminate use of illegal drugs. Candidate still with students in voiceover candidate says education is crucial. Candidate logo with jingle. SUBJECTS: drugs FORMAT (analog): 3/4" videotape CREATOR: Stephan Advertising Agency



GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Voiceover men escaped jail time, Wisconsin deserves better, endorsed by district attorneys, law enforcement, slam door on drugs and crime. SUBJECTS: endorsement; crime FORMAT (analog): 1" videotape



GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Announcer. voiceover black and white stills of opponent. Jim Doyle, graphics, and black and white stills of candidate ; criticizes opponent's record, as DA of Madison County; says candidate is experienced trial lawyer and has fought crime and drugs in state Senate; logo, announcer. tag. SUBJECTS: record; crime FORMAT (analog): 1" videotape CREATOR: Axelrod and AssociatesGENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of...

Scope and Contents SUMMARY: Black and white still of opponent. Jim Doyle, images, and excerpts from print medium; criticizes opponent. for being lax in fighting drugs when DA of Madison County, and quotes him saying he won't put much effort into prosecuting drug possession; logo, announcer. tag. SUBJECTS: drugs; record FORMAT (analog): 1" videotape CREATOR: Axelrod and Associates



GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Candidate talks about children, wants them to grow up free of drugs and crime, fought for tougher drug laws, will fight to protect Wisconsin families. SUBJECTS: youth; drugs; crime FORMAT (analog): 1" videotape CREATOR: Axelrod and Associates



GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00