Scope and Contents 2010 Ads from the Attorney General Office and Issues Campaigns

Scope and Contents SUMMARY: Group designing website, talking about prisons and crime SUBJECTS: record FORMAT (analog): Digital Download (Internet) COMMUNICATION TYPE: Positive Issue

GENDER (legacy): Male NOTES: Computer download - Primary Election OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Group designing ad for candidate talking about family, strength, biography. Candidate talks about experience SUBJECTS: record FORMAT (analog): Digital Download (Internet) COMMUNICATION TYPE: Positive Image

GENDER (legacy): Male NOTES: Computer download - Primary Election OFFICE: Attorney General Office NATION: United States of America LENGTH: 01:00:00

Scope and Contents SUMMARY: Candidate says he's running because need a real atty for AG SUBJECTS: record FORMAT (analog): Digital Download (Internet) COMMUNICATION TYPE: Positive Image

GENDER (legacy): Male NOTES: Computer download - Primary Election OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Candidate says he has a positive message for people and doesn't need negative ads. SUBJECTS: record; leadership FORMAT (analog): Digital Download (Internet) COMMUNICATION TYPE: Positive Image

GENDER (legacy): Male NOTES: General Elections OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Candidate talks about his record and says opponent is a lobbyist who never fought a case in court house in Alabama. SUBJECTS: record; endorsement FORMAT (analog): Digital Download (Internet) COMMUNICATION TYPE: Negative Image

GENDER (legacy): Male NOTES: General Elections OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Spot features candidate discussing his opinion on insurance money being given to politicians. Candidate says he fought to decrease insurance company rate hikes. SUBJECTS: record; character FORMAT (analog): Digital Download (Internet) COMMUNICATION TYPE: Positive Image

GENDER (legacy): Male NOTES: Primary Elections OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Spot features candidate discussing his plan. Candidate says in these tough economic times we should double our efforts to protect residents. SUBJECTS: crime; record FORMAT (analog): Digital Download (Internet) COMMUNICATION TYPE: Positive Image

GENDER (legacy): Male NOTES: Ad # 2; Primary Elections OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Spot features candidate giving his biography and discussing his plan. SUBJECTS: law; crime FORMAT (analog): Digital Download (Internet) COMMUNICATION TYPE: Positive Image

GENDER (legacy): Male NOTES: Ad # 3; Primary Elections OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:25:00

Scope and Contents SUMMARY: Spot features candidate discussing about his experience as a police officer and says he is a strong candidate for attorney general. SUBJECTS: retirement; environment; social security FORMAT (analog): Digital Download (Internet) COMMUNICATION TYPE: Positive Image

GENDER (legacy): Male NOTES: Ad # 4; Primary Elections OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00