Scope and Contents SUMMARY: Candidate head- on about insurance reform- attacks incumbent Williams. SUBJECTS: insurance reform FORMAT (analog): 16mm film COMMUNICATION TYPE: Negative Image GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1970

Scope and Contents SUMMARY: Candidate introduces his family and talks about the high automobile insurance rates in Florida. SUBJECTS: insurance COMMUNICATION TYPE: Positive Issue GENDER (legacy): Male NOTES: Insurance Commissioner/State Treasurer OFFICE: Financial Offices - Insurance Commissioner LENGTH: 01:00:00 YEAR: 1970

Scope and Contents SUMMARY: A whistling man unfolds a Florida state map, draws a line around Dade County, and cuts it out with scissors. Voice-over insinuates that O'Malley has cut out Dade County for himself and his friends. Elect an insurance commissioner for all of Florida. FORMAT (analog): 2" videotape GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns YEAR: 1970

Scope and Contents SUMMARY: Announcer voiceover over live shots of candidate near wrecked car, shaking hands with policed officer at school, etc. About key issues- insurance power brokers, law and order, education, and conservation- attacks liberal opponent. SUBJECTS: insurance reform; crime FORMAT (analog): 16mm film COMMUNICATION TYPE: Negative Issue GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 01:00:00 YEAR: 1970

Scope and Contents SUMMARY: Candidate head- on about stopping shady shenanigans- vote for him. FORMAT (analog): 16mm film COMMUNICATION TYPE: Negative Image GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1970

Scope and Contents SUMMARY: Candidate talking to people at park about strong, effective leadership conservatives. SUBJECTS: education FORMAT (analog): 16mm film COMMUNICATION TYPE: Negative Image GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1970

Scope and Contents SUMMARY: Talks about character of cand, what he will do. FORMAT (analog): 16mm film COMMUNICATION TYPE: Negative Issue GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1970

Scope and Contents SUMMARY: Voiceover cand has plan for Florida, protect from insurance industry power brokers, preservation of environment, can same be said for opponent. SUBJECTS: insurance reform; conservation FORMAT (analog): 16mm film COMMUNICATION TYPE: Negative Issue GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1970

Scope and Contents SUMMARY: Ad says candidate will work to reduce insurance, introduced busing legislation and environmental conservationism. SUBJECTS: environment; insurance COMMUNICATION TYPE: Positive Issue GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 01:00:00 YEAR: 1970

Scope and Contents SUMMARY: Announcer Voiceover and music over various scenes of candidate with others and working. FORMAT (analog): 16mm film COMMUNICATION TYPE: Positive Image GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1970