Scope and Contents SUMMARY: Announcer voiceover montage of stills and graphics; criticizing past governor Jerry Brown and his sister (opponent) Kathleen Brown; shot of candidate at desk, voiceover saying he saved state over $3 billion; logo, tag. SUBJECTS: budget; record; character CREATOR: The Media Team FORMAT (analog): 3/4" videotape GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1990

Scope and Contents SUMMARY: Male announcer voiceover still of opponent Kathleen Brown, says opponent has no experience; female announcer voiceover still of cand. says cand. has 18 years of experience and earned nearly $3 billion in profit. SUBJECTS: record FORMAT (analog): 3/4" videotape GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:15:00 YEAR: 1990

Scope and Contents SUMMARY: Compares Candidate and opponent b/c she has no investment experience and quits during crisis. Voiceover graphics. Still of Opponent and changing text below. Graphics change and focus endorsement of Cand. Candidate Tag SUBJECTS: record CREATOR: The Media Team FORMAT (analog): 3/4" videotape GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1990

Scope and Contents SUMMARY: Candidate endorsed by state gov, earned money for CA by investing in stocks. SUBJECTS: endorsement; record CREATOR: The Media Team FORMAT (analog): 1" videotape COMMUNICATION TYPE: Positive Image GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1990

Scope and Contents SUMMARY: Opponent quits jobs in times of fiscal crisis. SUBJECTS: trust CREATOR: The Media Team FORMAT (analog): 1" videotape COMMUNICATION TYPE: Negative Image GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:15:00 YEAR: 1990

Scope and Contents SUMMARY: Opponent quits jobs in times of fiscal crisis. SUBJECTS: trust CREATOR: The Media Team FORMAT (analog): 1" videotape COMMUNICATION TYPE: Negative Image GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:15:00 YEAR: 1990

Scope and Contents SUMMARY: Opponent has no investment experience. SUBJECTS: record CREATOR: The Media Team FORMAT (analog): 1" videotape COMMUNICATION TYPE: Negative Image GENDER (legacy): Male NOTES: P1158-20577 OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:15:00 YEAR: 1990

Scope and Contents SUMMARY: Opponent has no investment experience, quits jobs during fiscal crisis. SUBJECTS: record CREATOR: The Media Team FORMAT (analog): 1" videotape COMMUNICATION TYPE: Negative Image GENDER (legacy): Male NOTES: P1159-50385 OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1990

Scope and Contents SUMMARY: Opponent quits jobs in times of fiscal crisis. SUBJECTS: record; trust CREATOR: The Media Team FORMAT (analog): 1" videotape COMMUNICATION TYPE: Negative Image GENDER (legacy): Male NOTES: P1158-50247 OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1990

Scope and Contents SUMMARY: Opponent quits jobs during fiscal crisis. SUBJECTS: trust CREATOR: The Media Team FORMAT (analog): 1" videotape COMMUNICATION TYPE: Negative Image GENDER (legacy): Male NOTES: P1526-75845 OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1990