Scope and Contents SUMMARY: Ad says cand is a worldwide leader, invests money in the market, got 1.6 billion last year, is endorsed by Governor Major. SUBJECTS: endorsement; trust; education FORMAT (analog): 3/4" videotape COMMUNICATION TYPE: Positive Image GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:00:30 YEAR: 1990

Scope and Contents SUMMARY: Attacks opponent for not managing state's finances properly. Male Voiceover , cand works at desk. Text, cand picks up another doc. Text, cand tag. SUBJECTS: budget FORMAT (analog): 3/4" videotape GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1990

Scope and Contents SUMMARY: Male voiceover text slate. Cut to shot of candidate walking outdoors; cut to changing text slates (3); cut to 2-shot of candidate working, walking. Freeze frame last shot and mix with candidate tag. Spot focuses on importance of managing state's money properly SUBJECTS: budget FORMAT (analog): 3/4" videotape GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1990

Scope and Contents SUMMARY: Spot featuring old wall street and investment industry video. Explains how some would like state's money invested in riskier options, but that cand's investment of state's money has been profitable even during the stock market crash. Candidate is shown briefly. SUBJECTS: taxes; investments FORMAT (analog): 3/4" videotape GENDER (legacy): Female OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1990

Scope and Contents SUMMARY: Graphics of newspaper editorials and graphic quote used to show newspapers' support of candidate, defend her against bogus attack by opponent, and attack opponent for being in favor of using tax dollars for social engineering. SUBJECTS: negative campaigning; endorsement FORMAT (analog): 3/4" videotape GENDER (legacy): Female OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1990

Scope and Contents SUMMARY: Announcer voiceover cand walks with mother in park, then works at desk, speaks in meeting; voiceover covers personal, educational and career history; then cand in MS seated on corner of desk talks about the college savings bong program he created; announcer tag, logo over shot SUBJECTS: character; biography FORMAT (analog): 3/4" videotape COMMUNICATION TYPE: Positive Image GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1990

Scope and Contents SUMMARY: Candidate in MS by lake, speaks to camera, says treasurer's job is more than numbers; announcer voiceover describes what cand has done for environment, cleaning up lakes and rivers, bonds rated double a; multiple shot of cand by lake with different small groups; logo SUBJECTS: environment CREATOR: Doak, Shrum and Associates FORMAT (analog): 1" videotape GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1990

Scope and Contents SUMMARY: Candidate doubled reforms, saved tax dollars, new ideas to change state, college savings bonds, clean water bonds, mortgage assistance. SUBJECTS: reform; taxes CREATOR: Doak, Shrum and Associates FORMAT (analog): 1" videotape GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1990

Scope and Contents SUMMARY: Candidate doubled pensions, balanced books, saved tax dollars. SUBJECTS: budget; taxes CREATOR: Doak, Shrum and Associates FORMAT (analog): 1" videotape COMMUNICATION TYPE: Positive Image GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1990

Scope and Contents SUMMARY: Candidate reformed fiscal procedures, saved money. SUBJECTS: budget; reform; record CREATOR: Doak, Shrum and Associates FORMAT (analog): 1" videotape COMMUNICATION TYPE: Positive Image GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1990