Scope and Contents SUMMARY: Voiceover , stack of newspapers. News articles. Still of opponent, text. voiceover says opponent has been involved in scandals while in office, earned only 5% on states money, excerpts of endorsements of cand, logo, tag. SUBJECTS: corruption; endorsements CREATOR: Watershed FORMAT (analog): 3/4" videotape COMMUNICATION TYPE: Negative Image GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1990

Scope and Contents SUMMARY: Announcer voiceover graphic image of typing on paper, says incumbent Ellis Edward's employee was taking kick-backs on investment money and auditors can't tell where state money has gone; then image of newspaper announcing candidate defeat of Edwards; logo, tag. SUBJECTS: corruption CREATOR: Watershed FORMAT (analog): 3/4" videotape COMMUNICATION TYPE: Negative Image GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1990

Scope and Contents SUMMARY: Montage of stills of cand with text. 'experience' 'integrity' 'stability', shot of video of cand with couple. Candidate shakes hands with man, logo, announcer, tag. SUBJECTS: character CREATOR: Watershed FORMAT (analog): 3/4" videotape COMMUNICATION TYPE: Positive Image GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1990

Scope and Contents SUMMARY: X-wide shot of cand. walking on sidewalk. He talks to camera about issues important to SC. Slow zoom. Cand. stops, waist shot. Cut to close up of cand. talking to camera. Freeze frame, male voiceover , mix of cand. SUBJECTS: retirement; investments CREATOR: Ferillo, Gregg and Assoc. FORMAT (analog): 3/4" videotape COMMUNICATION TYPE: Positive Image GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1990

Scope and Contents SUMMARY: Male voiceover 4 b/w shot graphs of cand. in military. One shot with Bush giving him an award. Cut to 4 b/w stills of cand. campaigning and in mtgs. Mix close up b/w still of cand. tag. Spot emphasizes candidate's personal hygiene SUBJECTS: biography; record CREATOR: Ferillo, Gregg and Assoc. FORMAT (analog): 3/4" videotape COMMUNICATION TYPE: Positive Image GENDER (legacy): Male OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1990

Scope and Contents SUMMARY: Announcer voiceover montage of footage of cand. illustrating voiceover's description of cand. as new star rising, says cand. opposes state income tax, has run small manufacturing business, appointed to legislature; graphics with name throughout; logo, tag. SUBJECTS: taxes; record CREATOR: Media Southwest FORMAT (analog): 3/4" videotape COMMUNICATION TYPE: Positive Image GENDER (legacy): Female OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1990

Scope and Contents SUMMARY: Announcer voiceover montage of text, color stills, graphics, intros candidate then criticizes opponent Nikki Van Hightower for mismanagement of a non-profit organization and failing to pay payroll taxes; testimonial against Van Hightower by John Bradon, CPA; logo, tag. SUBJECTS: trust; character; record CREATOR: Media Southwest FORMAT (analog): 3/4" videotape COMMUNICATION TYPE: Negative Image GENDER (legacy): Female OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR:...

Scope and Contents SUMMARY: Voiceover cand opposes state income taxes, ran manufacturing business, plan to reduce debt. SUBJECTS: taxes; experience; deficit CREATOR: Media Southwest FORMAT (analog): 3/4" videotape GENDER (legacy): Female OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1990

Scope and Contents SUMMARY: Voiceover photo. Graphics change to Candidate video. Graphics, photos of Candidate as legislator with text f/ newspaper as endorse. Candidate Tag. Candidate at podium, text. Candidate with PRE Ford. Cand. Candidate Tag SUBJECTS: record; rape; income tax CREATOR: Media Southwest FORMAT (analog): 3/4" videotape GENDER (legacy): Female OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1990

Scope and Contents SUMMARY: Voiceover Kay Hutchinson failed as bank director, cand record taxpayer savings, trust. SUBJECTS: character; record CREATOR: Campaign Group, Inc. FORMAT (analog): 3/4" videotape COMMUNICATION TYPE: Negative Image GENDER (legacy): Female OFFICE: Financial Offices and Issue Campaigns LENGTH: 00:30:00 YEAR: 1990