Scope and Contents SUMMARY: Child tell her mom that she learned in school that she can marry a princess, man says that schools must teach about marriage and that will include same-sex marriage unless the measure gets passed SUBJECTS: youth; education; values FORMAT: Digital Download (Internet) COMMUNICATION TYPE: Positive Issue OFFICE: Ballot measures, Propositions and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Ad shows fake ad that has a child tell her mom that she can marry a black man, man says that we must stop them from teaching about interracial marriage, voiceover says that that ad would be an outrage but the same ad is already being shown SUBJECTS: truth; negative campaigning; values FORMAT: Digital Download (Internet) COMMUNICATION TYPE: Positive Issue OFFICE: Ballot measures, Propositions and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Ad shows a man dress as 'no' and a man dressed as 'yes', couple says that taking away rights for same-sex couple doesn't protect anything, there isn't a threat to marriage SUBJECTS: values; truth; families FORMAT: Digital Download (Internet) COMMUNICATION TYPE: Positive Issue OFFICE: Ballot measures, Propositions and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Ad shows shots of the interior of house and pictures, shows a man leaving for the day and saying 'i love you', ad says 'losing will change us all' SUBJECTS: truth; laws; values FORMAT: Digital Download (Internet) COMMUNICATION TYPE: Positive Issue OFFICE: Ballot measures, Propositions and Issue Campaigns NATION: United States of America NOTES: Web Ad LENGTH: 00:30:00

Scope and Contents SUMMARY: Ellen says that she was able to get married and it was the happiest day of her life, but people are trying to take away that right by twisting the truth and distorting the facts SUBJECTS: truth; laws; values FORMAT: Digital Download (Internet) COMMUNICATION TYPE: Positive Issue OFFICE: Ballot measures, Propositions and Issue Campaigns NATION: United States of America NOTES: Web Ad LENGTH: 00:30:00

Scope and Contents SUMMARY: Senator says that this is just discrimination, it isn't about schools or families or children SUBJECTS: truth; youth; laws FORMAT: Digital Download (Internet) COMMUNICATION TYPE: Positive Issue OFFICE: Ballot measures, Propositions and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Moms say that they are voting no because they want their children to understand compassion and understanding not bigotry SUBJECTS: values; families; youth FORMAT: Digital Download (Internet) COMMUNICATION TYPE: Positive Issue OFFICE: Ballot measures, Propositions and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Man says that animals are being abused, shows photos, says that this measure will help protect them SUBJECTS: agriculture; reform; truth FORMAT: Digital Download (Internet) COMMUNICATION TYPE: Positive Issue OFFICE: Ballot measures, Propositions and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Ad shows images of animal abuse, veterinarian says that we can just stand by and let the abuse happen, we need to protect the animals SUBJECTS: agriculture; reform; truth FORMAT: Digital Download (Internet) COMMUNICATION TYPE: Positive Issue OFFICE: Ballot measures, Propositions and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Ad shows images of animal abuse, veterinarian says that we can just stand by and let the abuse happen, we need to protect the animals SUBJECTS: agriculture; reform; truth FORMAT: Digital Download (Internet) COMMUNICATION TYPE: Positive Issue OFFICE: Ballot measures, Propositions and Issue Campaigns NATION: United States of America LENGTH: 00:30:00