Scope and Contents SUMMARY: Candidate voiceover text. Candidate gives speech at mic. Candidate fade out and back in twice. Candidate SUBJECTS: education; prosperity; recreation centers COMMUNICATION TYPE: Positive Image FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Candidate voiceover text slate; cut to cut Of candidate talking; two brief fade-to-black in during candidate talk; cut to-text and candidate voiceover . SUBJECTS: character; opportunity; compassion COMMUNICATION TYPE: Positive Image FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Says he is living the dream SUBJECTS: racism; drugs; education POLITICAL ACTION COMMITTEE: Coalition For Cleveland's Future CREATOR: Axelrod and Associates COMMUNICATION TYPE: Positive Issue FORMAT: VHS videotape NOTES: Cleveland GENDER (legacy): unknown City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Spot contains testimony from 4 Cleveland leaders: Charles l. Butts, state senator; mattie jones, precinct captain; jeff Johnson, city councilman; Larry Robinson, businessman. Each chest shot endorses candidate. Cut to candidate and voiceover of businessman SUBJECTS: character; special interests; optimism CREATOR: Axelrod and Associates COMMUNICATION TYPE: Positive Image FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of...

Scope and Contents SUMMARY: Male voiceover comparison btw candidate and opponent . Alt btw black and white still and text super of candidate followed by black and white still and text super of opponent on issues: school reform, police force, race baiting and name calling. Cut to candidate SUBJECTS: education; police; drugs CREATOR: Axelrod and Associates COMMUNICATION TYPE: Positive Issue FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of...

Scope and Contents SUMMARY: Attacks opponent for attacks on any challenger. Open with male voiceover and text. Cut to various C.V.S. of radio and hand changing the stations. With each change diff text excerpts f/ newspaper accusing opponent . Use of diff voiceover for each attack. SUBJECTS: character CREATOR: Axelrod and Associates COMMUNICATION TYPE: Negative Image FORMAT: VHS videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Chest shot of candidate talking to camera, library setting; super name; zoom to tight chest shot; super. SUBJECTS: racism; mud-slinging; drugs CREATOR: Axelrod and Associates COMMUNICATION TYPE: Positive Image FORMAT: VHS videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Chest shot of candidate talking to camera, studio setting; computer graphics incorporate shot into; talking head of candidate zooms out to include children sitting around candidate SUBJECTS: negative campaigning; unity; education CREATOR: Copfer and Associates COMMUNICATION TYPE: Positive Issue FORMAT: VHS videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Montage of footage of candidate with various people, talking, shaking hands; candidate is dressed in suit and tie, seated in wheel chair announcer voiceover and captioned text describe candidate's experience and qualifications; logo, tag. SUBJECTS: character CREATOR: Advertising Design Services COMMUNICATION TYPE: Positive Image FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Announcer voiceover shots of city, says the city is not small, needs experienced treasurer; candidate at voter's door, then speaking at podium, then working at desk, voiceover says she has more than 20 years of experience; cut to candidate outdoors MS asks for vote; two more shots SUBJECTS: record COMMUNICATION TYPE: Positive Image FORMAT: 3/4" videotape GENDER (legacy): Female City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00