Scope and Contents SUMMARY: Music/announcer voiceover black and white various stills of candidate cuts to text slates listing endorsements by various organizations/notable people. Cuts back to candidate's black and white still with people. More text slates, then tag. SUBJECTS: endorsement CREATOR: Joe Slade White Communications, Inc. FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Text criticizing opponent for opposing the 2-term limit law, saying it takes 3-4 yrs to learn the job. Says that when she was in council, city lost $70 million in bad investments. With news clippings. Text states how much will lose while she learns to be mayor SUBJECTS: record CREATOR: Joe Slade White Communications, Inc. FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Voiceover traffic, footage of cars. Various footage of candidate by helicopter, in action, with people, talking about making transit improvement a priority. SUBJECTS: transportation CREATOR: Terris and Jaye FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Candidate says preserving open spaces and farmlands while keeping economy strong is a challenge, says if city and county government were consolidated Sacramento would be 8th largest city. SUBJECTS: agriculture; economy; government ROLE: Candidate COMMUNICATION TYPE: Positive Image FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Male voiceover computer graphics. Color still of candidate and text. Change. Infor. Same format. Cut to 4 shots of new businesses. Candidate brought to city. Cut to shot of police station and fire station - candidate in both shots. Cut to. SUBJECTS: economy; business; revenue CREATOR: Century Cable Advertising Sales FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Candidate streamlined tax processing form 45 days to 24 hours and cut costs, doubled interest earnings, says vote for candidate SUBJECTS: taxes; economy; trust ROLE: Candidate COMMUNICATION TYPE: Positive Image FORMAT: 3/4" videotape GENDER (legacy): Female City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Says he cares SUBJECTS: elderly; legislature CREATOR: Galanty and Company COMMUNICATION TYPE: Positive Issue FORMAT: 1" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Candidate appears in ad. Talks about his opponent putting up negative ads about him. Says infect he is the one who has opposed water shortage problems for years, not taken care of roads etc. Negative campaign technique is just a cover up for all unsolved problem SUBJECTS: water; roads; negative campaigning COMMUNICATION TYPE: Negative Issue FORMAT: 1" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Candidate appears in ad with his family. Says he has been going around the neighborhood for quite sometime and he knows the problems the county is facing like water shortage, need for road improvement etc. Asks people to vote for him. SUBJECTS: water; road; family CREATOR: Image Factory COMMUNICATION TYPE: Positive Issue FORMAT: 1" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Candidate's photo shown with his family. Says candidate has always stood up for the county's water problems and services. Says the organizations that were putting allegations on candidate actually endorsed him as a good listener and helper for all people in his county. SUBJECTS: endorsement; water; image CREATOR: Image Factory COMMUNICATION TYPE: Positive Issue FORMAT: 1" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of...