Scope and Contents SUMMARY: Announcer voiceover studio set in which carious props fade in and out; voiceover says county has five new fire stations, 5 new libraries, hundreds of new parks. Taxes have increased; gov is working because candidate puts people first, logo, tag SUBJECTS: taxes COMMUNICATION TYPE: Positive Issue FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Pans of negative newspaper stories about current commissioner are accompanied by audio which sounds like a newsman reporting stories. Announcer then claims that the county can not afford the indecision of incumbent and candidate appears to ask for vote. SUBJECTS: character; record CREATOR: Direct FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Sound bytes from news broadcasts fade in and out over shots of newspaper articles, message pertains to decisions made by opponent, Burt barker; announcer voiceover says we can no longer afford his indecision; candidate in camera still , logo at left, requests vote. SUBJECTS: character COMMUNICATION TYPE: Negative Image FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Candidate talking head on the positives concerning the county and that his record shows a commitment to efficient, honest, and responsible government. SUBJECTS: economy; business; environment CREATOR: Direct FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Candidate sits on edge of desk in office, speaks to camera about salt lake country's recognition as a choice business location, quality services, canyon master plan, recycling, his record proves dedications to efficient, honest, responsible government's. Logo, tag SUBJECTS: business; record; qualifications COMMUNICATION TYPE: Positive Image FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Voiceover presents opponents record. Opponent works for real estate and developers. SUBJECTS: record COMMUNICATION TYPE: Negative Image FORMAT: VHS videotape NOTES: Campaign Industry News, See Spot Run, Week of September 10, 1990 GENDER (legacy): Female City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Spot presents stories of people who received help from candidate, gives candidates record. SUBJECTS: record COMMUNICATION TYPE: Positive Image FORMAT: VHS videotape NOTES: Campaign Industry News, See Spot Run, Week of September 10, 1990 GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Ad says that candidate gave more funding to schools, increased the number of police on the street, and cut property taxes for seniors. SUBJECTS: budget; taxes; crime CREATOR: Fenn and King Communications COMMUNICATION TYPE: Positive Issue FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Voiceover presents candidates record. SUBJECTS: record COMMUNICATION TYPE: Positive Image FORMAT: VHS videotape NOTES: Campaign Industry News, See Spot Run, Week of September 10, 1990 GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Candidate works hard, wants to help city. SUBJECTS: community CREATOR: Rindy Miller Media COMMUNICATION TYPE: Positive Image FORMAT: 1" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00