Scope and Contents SUMMARY: Candidate says he has prosecuted thousands of young criminals and wants to be mayor to help keep them from becoming criminals. SUBJECTS: crime; youth; community CREATOR: Raymond D. Strother, Ltd. ROLE: Candidate COMMUNICATION TYPE: Positive Issue FORMAT: 3/4" videotape NOTES: Jacksonville, FL GENDER (legacy): Male City and County Offices - Mayor NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Voiceover says the opponent hasn't closed the landfill he promised to close, wasted money, polluted water, and is using a negative campaign to distract people. The people need the candidate because the opponent has been a bad mayor. SUBJECTS: record; environment; negative campaigning CREATOR: Raymond D. Strother, Ltd. ROLE: Opponent COMMUNICATION TYPE: Negative Issue FORMAT: 3/4" videotape NOTES: Jacksonville, FL GENDER (legacy): Male City and County Offices - Mayor NATION: United...

Scope and Contents SUMMARY: Voiceover says the candidate will eliminate unfilled jobs, cut mayor's staff, freeze hiring, kill garbage tax, and fire consultants. SUBJECTS: waste; taxes; jobs CREATOR: Raymond D. Strother, Ltd. ROLE: Featured COMMUNICATION TYPE: Positive Issue FORMAT: 3/4" videotape NOTES: Jacksonville, FL GENDER (legacy): Male City and County Offices - Mayor NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Candidate head-on, says mayor's job is about improving life, making neighborhoods safe and having low taxes, promises that he will work hard. SUBJECTS: community; taxes CREATOR: Media Team, Inc. ROLE: Candidate COMMUNICATION TYPE: Positive Image FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices - Mayor NATION: United States of America

Scope and Contents SUMMARY: -- CREATOR: Cable Advertising COMMUNICATION TYPE: Negative FORMAT: Betacam SP videotape NOTES: Agawam GENDER (legacy): Male City and County Offices - Mayor NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Record served as deputy mayor, city council. Football player in NFL, gave him leadership. SUBJECTS: record; biography; strength CREATOR: Fenn, King and Communications COMMUNICATION TYPE: Positive Image FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices - Mayor NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Shows candidate asking various people questions. Voiceover at end says he would make a good mayor. FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices - Mayor NATION: United States of America

Scope and Contents SUMMARY: Ad shows wind-up doll being wound up, voiceover says in 13 years nothing ever got opponent moving, elect candidate SUBJECTS: record; trust CREATOR: Tucker, Heatly and Franzi Advertising ROLE: Candidate COMMUNICATION TYPE: Negative Image FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:00:10

Scope and Contents SUMMARY: Candidate head-on, says as a former cop he thinks everything should be done to take violent city stigma away, also discusses parks and taxes. SUBJECTS: crime; taxes; community CREATOR: Tucker, Heatly and Franzi Advertising ROLE: Candidate COMMUNICATION TYPE: Positive Image FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Candidate head-on talks about need for libraries, more buses where more are needed, the zoo. SUBJECTS: education; transportation; community CREATOR: Tucker, Heatly and Franzi Advertising ROLE: Candidate COMMUNICATION TYPE: Positive Image FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:00:30