Scope and Contents SUMMARY: Voiceover clips of zoo, says city zoo was once labeled most inhumane, then candidate became head of parks and recreation, says now it is an example for other zoos. SUBJECTS: animals; values; strength CREATOR: Tucker, Heatly and Franzi Advertising ROLE: Candidate COMMUNICATION TYPE: Positive Issue FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Spot gives a biography of candidate, stills and clips of candidate, voiceover says he has lifetime of service, was in Korea, became a police officer, details record. SUBJECTS: biography; record; trust CREATOR: Tucker, Heatly and Franzi Advertising ROLE: Candidate COMMUNICATION TYPE: Positive Image FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:01:00

Scope and Contents SUMMARY: Ad says that opt has caused an increase in crime and the deficit and is untrustworthy. SUBJECTS: crime; deficit; trust CREATOR: Clinton Reilly Communications COMMUNICATION TYPE: Negative Image FORMAT: 3/4" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Voiceover says candidate will audit programs, make 1,400 new city employees prove their worth, fire consultants, and sell the city limo as an example. SUBJECTS: waste; budget; bureaucracy CREATOR: Raymond D. Strother, Ltd. ROLE: Featured COMMUNICATION TYPE: Positive Issue FORMAT: 3/4" videotape NOTES: Jacksonville, FL GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Voiceover says the candidate served four governors, has been a football star, paratrooper, teacher, attorney, convicted corrupt politicians and judges, and will cut government with out garbage taxes and tricks. SUBJECTS: trust; waste; taxes CREATOR: Raymond D. Strother, Ltd. ROLE: Featured COMMUNICATION TYPE: Positive Issue FORMAT: 3/4" videotape NOTES: Jacksonville, FL GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:01:00

Scope and Contents SUMMARY: Voiceover says the opponent is accusing candidate of being a bad prosecutor, convict serving life in prison, way to stop desperate politician is to vote him out. SUBJECTS: record; crime; negative campaigning CREATOR: Raymond D. Strother, Ltd. ROLE: Opponent COMMUNICATION TYPE: Negative Issue FORMAT: 3/4" videotape NOTES: Jacksonville, FL GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Voiceover says the opponent would do anything for a vote. Opponent would drink water from the well next to landfill he promised to close that may contain cyanide. SUBJECTS: record; environment; negative campaigning CREATOR: Raymond D. Strother, Ltd. ROLE: Opponent COMMUNICATION TYPE: Negative Issue FORMAT: 3/4" videotape NOTES: Jacksonville, FL GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Voiceover says the opponent nearly bankrupted the city, lied about closing a dangerous landfill, raised taxes, and is incompetent. Asks why the opponent won't discuss his record. SUBJECTS: record; taxes; environment CREATOR: Raymond D. Strother, Ltd. ROLE: Opponent COMMUNICATION TYPE: Negative Issue FORMAT: 3/4" videotape NOTES: Jacksonville, FL GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Video of newspaper headlines. Voiceover says the opponent is bad at his job and doesn't work out. Good news is that the candidate is good at his. SUBJECTS: record; trust CREATOR: Raymond D. Strother, Ltd. ROLE: Opponent COMMUNICATION TYPE: Negative Issue FORMAT: 3/4" videotape NOTES: Jacksonville, FL GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Voiceover says the candidate will clean up finances with out new taxes, solve garbage problems, provide streets and drainage, and won't make promises he can't keep. SUBJECTS: taxes; environment; trust CREATOR: Raymond D. Strother, Ltd. ROLE: Featured COMMUNICATION TYPE: Positive Issue FORMAT: 3/4" videotape NOTES: Jacksonville, FL GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:00:30