Scope and Contents SUMMARY: Voiceover criticizes oppo's policies. SUBJECTS: negative campaigning; record ROLE: Opponent COMMUNICATION TYPE: Negative Image FORMAT: 3/4" videotape NOTES: Paid for by the campaign to elect Mercy Demaio GENDER (legacy): Female City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Candidate says if elected he wud the achieve the same progress made by the city 20 years ago SUBJECTS: progress; promise COMMUNICATION TYPE: Positive Issue FORMAT: 1" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Candidate talks about the pressures affecting local government. He has the experience to deal with the complexities of the government. SUBJECTS: pressures; county government; complexities CREATOR: Cratty and Company COMMUNICATION TYPE: Positive Issue FORMAT: 1" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 01:30:00

Scope and Contents SUMMARY: Candidate talks about his ideas on how structure can be brought in the process of running local government. SUBJECTS: local government; structure; ideas CREATOR: Cratty and Company COMMUNICATION TYPE: Positive Issue FORMAT: 1" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Candidate talks about his ideas on how to make county government efficient in financial matters; talks about fiscal responsibility SUBJECTS: fiscal responsibility; efficiency; finance CREATOR: Cratty and Company COMMUNICATION TYPE: Positive Issue FORMAT: 1" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Criticizes opponent for being soft on prison sentences. SUBJECTS: crime; negative campaigning ROLE: Opponent COMMUNICATION TYPE: Negative Issue FORMAT: 3/4" videotape NOTES: Paid for by Friends of Bob Hall GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:00:30

Scope and Contents SUMMARY: Newspapers endorse candidate say candidate has the knowledge and has set standards. SUBJECTS: endorsements; knowledge; standards COMMUNICATION TYPE: Positive Issue FORMAT: 1" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Female voiceover explains the reasons for large number of endorsements for the candidate : 1) experience 2) clear understanding of the county government. SUBJECTS: endorsements; experience; understanding CREATOR: Summit Communications COMMUNICATION TYPE: Positive Image FORMAT: 1" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Candidate shares his opinion on various issues like relationship with other government bodies, fiscal responsibility and future prospects. SUBJECTS: government; fiscal responsibility; future CREATOR: Summit Communications COMMUNICATION TYPE: Positive Issue FORMAT: 1" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Various people in the ad endorse candidate says efficiency and excellence are his goals. Wants to change the gen impression about public service SUBJECTS: endorsement; excellence; public service CREATOR: Summit Communications COMMUNICATION TYPE: Positive Image FORMAT: 1" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00