Scope and Contents SUMMARY: Compares two candidates. Candidate saved jobs, pushed for 7-day wait for guns. Opponent opposes 7-day wait. Has poor record of running union. His predecessor of union says if opponent runs government in the same as did for union everyone wud be in serious trouble SUBJECTS: record; guns; crime CREATOR: Squier, Eskew and Knapp COMMUNICATION TYPE: Negative Issue FORMAT: 1" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH:...

Scope and Contents SUMMARY: Ad says candidate promised change at city hall and delivered by getting minorities on city council and creating jobs. SUBJECTS: jobs; environment; drugs CREATOR: Squier, Eskew, Knapp and Ochs COMMUNICATION TYPE: Positive Image FORMAT: 1" videotape NOTES: (Milwaukee) GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Ad says candidate is abolishing welfare through genuine reform. SUBJECTS: welfare; reform CREATOR: Squier, Eskew, Knapp and Ochs COMMUNICATION TYPE: Positive Image FORMAT: 1" videotape NOTES: (Milwaukee) GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Ad says candidate passed a 7-day waiting period for gun purchase, added 100 police officers and pushed for new courts and speedier trials. SUBJECTS: gun control; crime; law CREATOR: Squier, Eskew, Knapp and Ochs COMMUNICATION TYPE: Positive Image FORMAT: 1" videotape NOTES: (Milwaukee) GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Ad says candidate will stand up to the good old' boy politicians in Milwaukee. SUBJECTS: trust CREATOR: Squier, Eskew, Knapp and Ochs COMMUNICATION TYPE: Positive Image FORMAT: 1" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Voiceover gives short bio of candidate talks about his plans for change. He will hold the line for property taxes, toughen the juvenile justice system and make healthcare more accessible. SUBJECTS: biography; taxes; change CREATOR: Campaign Group, Inc. COMMUNICATION TYPE: Positive Image FORMAT: 1" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Voiceover talks about plans of candidate his anti-crime plan has tough measures to control drugs, juvenile crime. Man in the ad endorses candidate saying that he is only candidate who has the most effective plan to fight crime. SUBJECTS: plan; endorsement; crime CREATOR: Campaign Group, Inc. COMMUNICATION TYPE: Positive Image FORMAT: 1" videotape GENDER (legacy): Male City and County Offices and Issue Campaigns NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Voiceover says we have trouble in the form of gangs in Montgomery. Only the candidate has a plan to control them. He has a great record of dealing with child abusers and drug dealers. SUBJECTS: plan; crime; record CREATOR: Joseph Cowart COMMUNICATION TYPE: Positive Issue FORMAT: 1" videotape NOTES: Mayor GENDER (legacy): Male City and County Offices -Mayor NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Voiceover gives short bio of candidate he has been a football coach. He has great record of dealing with child abusers and drug dealers. Only he has a plan to control gangs. SUBJECTS: biography; plan; record CREATOR: Joseph Cowart COMMUNICATION TYPE: Positive Issue FORMAT: 1" videotape NOTES: Mayor GENDER (legacy): Male City and County Offices -Mayor NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Voiceover criticizes opponent's ideas in dealing with juvenile crime in satirical fashion. Talks about candidate's plan to control crime and gangs SUBJECTS: crime; plan; record CREATOR: Joseph Cowart COMMUNICATION TYPE: Negative Issue FORMAT: 1" videotape NOTES: Mayor GENDER (legacy): Male City and County Offices -Mayor NATION: United States of America LENGTH: 00:30:00