Scope and Contents SUMMARY: Series of supers and quotes and newspaper articles, all accompanied by a voiceover - some edits some screen peels - to 3/4 hands view of candidate asking for votes - final shot the candidate 's logo. SUBJECTS: lottery; constitution (state) FORMAT (analog): 3/4" videotape



GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Voiceover kidnapper, little girl killed, Dan Lungren increased PR budget instead of on criminal tracking system. SUBJECTS: crime victims; kidnapping FORMAT (analog): 1" videotape CREATOR: DiZinno and Partners



GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: The ad shows Polly's grandfather over a memorial marker while sad string music plays throughout the entire ad. SUBJECTS: crime victims; kidnapping FORMAT (analog): 1" videotape CREATOR: DiZinno and Partners



GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Voiceover kidnapper, little girl killed, Dan Lungren increased PR budget instead of on criminal tracking system. SUBJECTS: crime victims; kidnapping FORMAT (analog): 1" videotape CREATOR: DiZinno and Partners



GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Music plays, Polly Klaus' grandfather places flowers at grave. SUBJECTS: crime victims; kidnapping FORMAT (analog): 1" videotape CREATOR: DiZinno and Partners



GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: The same commercial about Polly Klaus, except for disclaimer at bottom - the San Jose Mercury News analyzed this commercial for accuracy. The charge is true. Oct. 27, 1994. SUBJECTS: crime victims; kidnapping FORMAT (analog): 1" videotape CREATOR: Ross Cummings



GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Says he increased his crime budget SUBJECTS: crime; youth; budget FORMAT (analog): VHS videotape COMMUNICATION TYPE: Negative Issue

GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Voiceover candidate put criminals behind bars, Karen Burstein voted to make tougher to keep, against mandatory sentences for armed felons and death penalty. SUBJECTS: record FORMAT (analog): 1" videotape CREATOR: Russo Marsh and Associates



GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Voiceover candidate put criminals behind bars, Karen Burstein voted to be tough to keep criminals, against mandatory sentences, death penalty. SUBJECTS: liberal; crime; mandatory sentencing FORMAT (analog): 3/4" videotape CREATOR: Russo Marsh and Associates



GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:30:00

Scope and Contents SUMMARY: Candidate says he has experience and good judgment. Problems resulted in $100,000 unnecessary expenditures, and he has the experience to prevent it. SUBJECTS: bureaucracy; waste; negative campaigning FORMAT (analog): 3/4" videotape COMMUNICATION TYPE: Negative Issue

ROLE: Candidate GENDER (legacy): Male OFFICE: Attorney General Office NATION: United States of America LENGTH: 00:00:30